Digital neuromarketing and advertising in shopping center consumers in a region of Peru in times of Covid-19
Neuromarketing, which is a revolution, tends to be more effective than other marketing strategies. The objective of the study was to determine the relationship between the effectiveness of digital neuromarketing and the effectiveness of BTL advertising according to consumers of shopping malls in the...
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| 出版年: | Espirales revista multidisciplinaria de investigación científica |
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| 主要な著者: | , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Instituto Superior Tecnológico Corporativo Edwards Deming
2021
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=573270926004 https://www.redalyc.org/journal/5732/573270926004/ https://www.redalyc.org/journal/5732/573270926004/html/ https://www.redalyc.org/journal/5732/573270926004/573270926004.epub https://www.redalyc.org/journal/5732/573270926004/movil |
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