Digital neuromarketing and advertising in shopping center consumers in a region of Peru in times of Covid-19
Neuromarketing, which is a revolution, tends to be more effective than other marketing strategies. The objective of the study was to determine the relationship between the effectiveness of digital neuromarketing and the effectiveness of BTL advertising according to consumers of shopping malls in the...
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| Veröffentlicht in: | Espirales revista multidisciplinaria de investigación científica |
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| Hauptverfasser: | , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Instituto Superior Tecnológico Corporativo Edwards Deming
2021
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=573270926004 https://www.redalyc.org/journal/5732/573270926004/ https://www.redalyc.org/journal/5732/573270926004/html/ https://www.redalyc.org/journal/5732/573270926004/573270926004.epub https://www.redalyc.org/journal/5732/573270926004/movil |
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