Do Human-Like Cars Drive Loyalty? The Role of Anthropomorphism
In contemporary markets, the value of a product extends beyond its price and functional utility, encompassing design, packaging, attractiveness, and positioning in the customer’s mind. These characteristics play a vital role in shaping customer purchase intentions in various industries. An emerging...
Guardado en:
| Publicado en: | Mercados y Negocios |
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| Autores principales: | , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidad de Guadalajara
2026
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=571883227004 https://www.redalyc.org/journal/5718/571883227004/ https://www.redalyc.org/journal/5718/571883227004/html/ https://www.redalyc.org/journal/5718/571883227004/571883227004.epub https://www.redalyc.org/journal/5718/571883227004/movil |
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