Do Human-Like Cars Drive Loyalty? The Role of Anthropomorphism
In contemporary markets, the value of a product extends beyond its price and functional utility, encompassing design, packaging, attractiveness, and positioning in the customer’s mind. These characteristics play a vital role in shaping customer purchase intentions in various industries. An emerging...
Shranjeno v:
| izdano v: | Mercados y Negocios |
|---|---|
| Principais autores: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universidad de Guadalajara
2026
|
| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=571883227004 https://www.redalyc.org/journal/5718/571883227004/ https://www.redalyc.org/journal/5718/571883227004/html/ https://www.redalyc.org/journal/5718/571883227004/571883227004.epub https://www.redalyc.org/journal/5718/571883227004/movil |
| Oznake: |
Brez oznak, prvi označite!
|