Situational Impulsive and Compulsive Online Purchase of Fashion Products in Generation Z
This study investigates the situational factors influencing impulsive and compulsive online purchases of fashion products among Generation Z. The findings indicate that financial management has a negative and significant effect on impulsive buying, meaning that better financial management reduces th...
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| Publicado no: | Mercados y Negocios |
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| Principais autores: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de Guadalajara
2025
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=571881770004 https://www.redalyc.org/journal/5718/571881770004/ https://www.redalyc.org/journal/5718/571881770004/html/ https://www.redalyc.org/journal/5718/571881770004/571881770004.epub https://www.redalyc.org/journal/5718/571881770004/movil |
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