Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands

This work investigates the relationship between Brand love and Brand Experience with Brand Loyalty in fast fashion consumers in the ZMG. A quantitative instrument was built from whose answers it is intended to know if there is a positive relationship between the concepts of Love and Brand Experience...

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Detalles Bibliográficos
Publicado en:Mercados y Negocios
Autores principales: Ana Rocío Valenzuela Quintero, Luis Alberto Bellon Álvarez
Formato: Artigo
Lenguaje:Inglês
Publicado: Universidad de Guadalajara 2023
Materias:
Multidisciplinarias (Ciencias Sociales)
Brand love
Brand loyalty
Brand experience
Acceso en línea:https://www.redalyc.org/articulo.oa?id=571875824005
https://www.redalyc.org/journal/5718/571875824005/
https://www.redalyc.org/journal/5718/571875824005/html/
https://www.redalyc.org/journal/5718/571875824005/571875824005.epub
https://www.redalyc.org/journal/5718/571875824005/movil
https://doi.org/10.32870/myn.vi50.7698
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