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Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands
This work investigates the relationship between Brand love and Brand Experience with Brand Loyalty in fast fashion consumers in the ZMG. A quantitative instrument was built from whose answers it is intended to know if there is a positive relationship between the concepts of Love and Brand Experience...
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| Publicado no: | Mercados y Negocios |
|---|---|
| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de Guadalajara
2023
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=571875824005 https://www.redalyc.org/journal/5718/571875824005/ https://www.redalyc.org/journal/5718/571875824005/html/ https://www.redalyc.org/journal/5718/571875824005/571875824005.epub https://www.redalyc.org/journal/5718/571875824005/movil https://doi.org/10.32870/myn.vi50.7698 |
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