If content is king, conversion is queen: The dilemma of Dona Diva
This work presents the real story of Dona Diva, a semi-jewelry company operating in e-commerce and serving the entire national territory, both in wholesale and retail. This study focuses on highlighting the digital marketing strategies implemented by the company's founders and its marketing and sale...
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| Publicado no: | REGEPE Entrepreneurship and Small Business Journal |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
2025
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=561581799004 https://www.redalyc.org/journal/5615/561581799004/ https://www.redalyc.org/journal/5615/561581799004/html/ https://www.redalyc.org/journal/5615/561581799004/561581799004.epub https://www.redalyc.org/journal/5615/561581799004/movil |
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