If content is king, conversion is queen: The dilemma of Dona Diva
This work presents the real story of Dona Diva, a semi-jewelry company operating in e-commerce and serving the entire national territory, both in wholesale and retail. This study focuses on highlighting the digital marketing strategies implemented by the company's founders and its marketing and sale...
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| Publié dans: | REGEPE Entrepreneurship and Small Business Journal |
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| Auteurs principaux: | , , , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
2025
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| Sujets: | |
| Accès en ligne: | https://www.redalyc.org/articulo.oa?id=561581799004 https://www.redalyc.org/journal/5615/561581799004/ https://www.redalyc.org/journal/5615/561581799004/html/ https://www.redalyc.org/journal/5615/561581799004/561581799004.epub https://www.redalyc.org/journal/5615/561581799004/movil |
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