A big step for a small company: How can Fumajet scale its innovation globally?
Objective: This paper is a teaching case designed for graduate and undergraduate courses on subjects involving international business, international marketing, or international entrepreneurship. It describes how a small entrepreneurial company – Fumajet – could recognize and exploit an intern...
Zapisane w:
| Wydane w: | REGEPE Entrepreneurship and Small Business Journal |
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| Główni autorzy: | , , , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
2024
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| Hasła przedmiotowe: | |
| Dostęp online: | https://www.redalyc.org/articulo.oa?id=561577600008 https://www.redalyc.org/journal/5615/561577600008/ https://www.redalyc.org/journal/5615/561577600008/html/ https://www.redalyc.org/journal/5615/561577600008/561577600008.epub https://www.redalyc.org/journal/5615/561577600008/movil |
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