A big step for a small company: How can Fumajet scale its innovation globally?

Objective: This paper is a teaching case designed for graduate and undergraduate courses on subjects involving international business, international marketing, or international entrepreneurship. It describes how a small entrepreneurial company – Fumajet – could recognize and exploit an intern...

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Vydáno v:	REGEPE Entrepreneurship and Small Business Journal
Hlavní autoři:	Henrique Fernandes Pacheco, Angela da Rocha, Renato Cotta de Mello, Clarice Secches Koguta
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas 2024
Témata:	Administración y Contabilidad
On-line přístup:	https://www.redalyc.org/articulo.oa?id=561577600008 https://www.redalyc.org/journal/5615/561577600008/ https://www.redalyc.org/journal/5615/561577600008/html/ https://www.redalyc.org/journal/5615/561577600008/561577600008.epub https://www.redalyc.org/journal/5615/561577600008/movil
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