UNRAVELING THE ROLE OF COGNITION IN THE INTERNATIONALIZATION PROCESS

Objective: The aim of this paper is to verify the effects of triggering stimuli on internationalization and whether, according to the target population, ambidexterity and mental models (MM) increase the predisposition to exports, as well as whether the country of origin causes differences in terms o...

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Bibliografische gegevens
Gepubliceerd in:Revista Eletrônica de Negócios Internacionais (Internext)
Hoofdauteurs: Flávio Bressan, Cristiano Morini, Edmundo Inácio Júnior, Elisabet Garcia Fuentes
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Escola Superior de Propaganda e Marketing 2020
Onderwerpen:
Administración y Contabilidad
Mental Model
Ambidexterity
Internationalization
Online toegang:https://www.redalyc.org/articulo.oa?id=557564201001
https://www.redalyc.org/journal/5575/557564201001/
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https://www.redalyc.org/journal/5575/557564201001/557564201001.epub
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https://doi.org/10.18568/internext.v15i2.485
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