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UNRAVELING THE ROLE OF COGNITION IN THE INTERNATIONALIZATION PROCESS
Objective: The aim of this paper is to verify the effects of triggering stimuli on internationalization and whether, according to the target population, ambidexterity and mental models (MM) increase the predisposition to exports, as well as whether the country of origin causes differences in terms o...
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| Publicado no: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Escola Superior de Propaganda e Marketing
2020
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=557564201001 https://www.redalyc.org/journal/5575/557564201001/ https://www.redalyc.org/journal/5575/557564201001/html/ https://www.redalyc.org/journal/5575/557564201001/557564201001.epub https://www.redalyc.org/journal/5575/557564201001/movil https://doi.org/10.18568/internext.v15i2.485 |
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