The Corporate Branding In International Operations
Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization. This study examines these topics and shows the corporate brand as a critical capability in...
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| Publicado no: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| Principais autores: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Escola Superior de Propaganda e Marketing
2017
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=557561285001 https://www.redalyc.org/journal/5575/557561285001/ https://www.redalyc.org/journal/5575/557561285001/html/ https://www.redalyc.org/journal/5575/557561285001/557561285001.epub https://www.redalyc.org/journal/5575/557561285001/movil https://doi.org/10.18568/1980-4865.1211-15 |
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