THE MILLENNIALS LUXURY BRAND ENGAGEMENT ON SOCIAL MEDIA: A COMPARATIVE STUDY OF BRAZILIANS AND ITALIANS
Over the last decades, social media has become one of the most popular online activity among consumers worldwide, leading companies to adapt and evolve their strategies in other to engage the consumer through new medias. Considering the online environment, the social media has a key participation wh...
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| Publicado en: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Escola Superior de Propaganda e Marketing
2019
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=557559461002 https://www.redalyc.org/journal/5575/557559461002/ https://www.redalyc.org/journal/5575/557559461002/html/ https://www.redalyc.org/journal/5575/557559461002/557559461002.epub https://www.redalyc.org/journal/5575/557559461002/movil https://doi.org/10.18568/1980-4865.00%p |
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