A carregar...
Development of a gamification characteristics measurement scale for mobile application users
The objective of this article is to present the development of a gamification characteristics measurement scale for mobile application users. The developed model was inspired by the framework called Octalysis created by Yu-kai Chou. Defined a preliminary version of the scale, it was necessary to car...
Na minha lista:
| Publicado no: | Revista Eletrônica de Negócios Internacionais (Internext) |
|---|---|
| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Escola Superior de Propaganda e Marketing
2018
|
| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=557559053003 https://www.redalyc.org/journal/5575/557559053003/ https://www.redalyc.org/journal/5575/557559053003/html/ https://www.redalyc.org/journal/5575/557559053003/557559053003.epub https://www.redalyc.org/journal/5575/557559053003/movil https://doi.org/10.18568/1980-4865.1311-16 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|