Development of a gamification characteristics measurement scale for mobile application users
The objective of this article is to present the development of a gamification characteristics measurement scale for mobile application users. The developed model was inspired by the framework called Octalysis created by Yu-kai Chou. Defined a preliminary version of the scale, it was necessary to car...
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| Veröffentlicht in: | Revista Eletrônica de Negócios Internacionais (Internext) |
|---|---|
| Hauptverfasser: | , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Escola Superior de Propaganda e Marketing
2018
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=557559053003 https://www.redalyc.org/journal/5575/557559053003/ https://www.redalyc.org/journal/5575/557559053003/html/ https://www.redalyc.org/journal/5575/557559053003/557559053003.epub https://www.redalyc.org/journal/5575/557559053003/movil https://doi.org/10.18568/1980-4865.1311-16 |
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