Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
PurposeThis study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashi...
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| Publicado no: | RAUSP Management Journal |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade de São Paulo
2022
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=553873069005 https://www.redalyc.org/journal/5538/553873069005/ https://www.redalyc.org/journal/5538/553873069005/html/ https://www.redalyc.org/journal/5538/553873069005/553873069005.epub https://www.redalyc.org/journal/5538/553873069005/movil |
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