Describing brown as green: an examination of the relationship between greenwashing and consumer negative emotive outcomes
As the demand for sustainable and environmentally friendly products continues to rise, consumers have become more discerning in their brand choices. This has resulted in many companies resorting to greenwashing to appear environmentally friendly. While previous studies have explored different dimens...
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| Principais autores: | , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Taylor & Francis Group
2024-12-01
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| 叢編: | Cogent Business & Management |
| 主題: | |
| 在線閱讀: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2367781 |
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