The use of social media in the B2B sales process: a meta synthesis
Purpose – The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach – The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings – This study presents a theoretical framework and contributes t...
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| Publicado en: | RAUSP Management Journal |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidade de São Paulo
2021
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=553866738002 https://www.redalyc.org/journal/5538/553866738002/ https://www.redalyc.org/journal/5538/553866738002/html/ https://www.redalyc.org/journal/5538/553866738002/553866738002.epub https://www.redalyc.org/journal/5538/553866738002/movil |
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