The commercial cycle from the viewpoint of operant behavioral economics: effects of price discounts on revenues received from services
The relationship between supply and demand generates commercial cycles. Operant behavioral economics explain that these cycles are shaped by three-term bilateral contingencies – situations that create supply and demand responses and which, in turn, generate reinforcing or punitive consequences that...
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| Published in: | RAUSP Management Journal |
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| Main Author: | |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Universidade de São Paulo
2016
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=553863971008 https://www.redalyc.org/journal/5538/553863971008/ https://www.redalyc.org/journal/5538/553863971008/html/ https://www.redalyc.org/journal/5538/553863971008/553863971008.epub https://www.redalyc.org/journal/5538/553863971008/movil https://doi.org/10.1016/j.rausp.2016.06.005 |
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