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The commercial cycle from the viewpoint of operant behavioral economics: effects of price discounts on revenues received from services

The relationship between supply and demand generates commercial cycles. Operant behavioral economics explain that these cycles are shaped by three-term bilateral contingencies – situations that create supply and demand responses and which, in turn, generate reinforcing or punitive consequences that...

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Библиографические подробности
Опубликовано в::RAUSP Management Journal
Главный автор: Rafael Barreiros Porto
Формат: Artigo
Язык:Inglês
Опубликовано: Universidade de São Paulo 2016
Предметы:
Online-ссылка:https://www.redalyc.org/articulo.oa?id=553863971008
https://www.redalyc.org/journal/5538/553863971008/
https://www.redalyc.org/journal/5538/553863971008/html/
https://www.redalyc.org/journal/5538/553863971008/553863971008.epub
https://www.redalyc.org/journal/5538/553863971008/movil
https://doi.org/10.1016/j.rausp.2016.06.005
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