Business strategies for the bottom of the pyramid: multiple case studies of large companies in the pacified communities of Rio de Janeiro
The state absence in low-income communities in Rio de Janeiro drove away companies for decades, as they encountered a hostile environment for developing business. However, in recent years, the communities have been undergoing a social and economic reorganization supported by the pacification public...
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| Publicado no: | RAUSP Management Journal |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade de São Paulo
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=553856531009 https://www.redalyc.org/journal/5538/553856531009/ https://www.redalyc.org/journal/5538/553856531009/html/ https://www.redalyc.org/journal/5538/553856531009/553856531009.epub https://www.redalyc.org/journal/5538/553856531009/movil |
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