Business strategies for the bottom of the pyramid: multiple case studies of large companies in the pacified communities of Rio de Janeiro

The state absence in low-income communities in Rio de Janeiro drove away companies for decades, as they encountered a hostile environment for developing business. However, in recent years, the communities have been undergoing a social and economic reorganization supported by the pacification public...

Täydet tiedot

Bibliografiset tiedot

Julkaisussa:	RAUSP Management Journal
Päätekijät:	Fernando Filardi, Filippe Delarissa Barros, Adalberto A. Fischmann
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Universidade de São Paulo 2018
Aiheet:	Administración y Contabilidad
Linkit:	https://www.redalyc.org/articulo.oa?id=553856531009 https://www.redalyc.org/journal/5538/553856531009/ https://www.redalyc.org/journal/5538/553856531009/html/ https://www.redalyc.org/journal/5538/553856531009/553856531009.epub https://www.redalyc.org/journal/5538/553856531009/movil
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