The goal is attainable: the effects of goal gradient and sub-goals on escalation of commitment in a new product evaluation
PurposeThe purpose of this study is to investigate whether, in the context of making a go/no-go decision regarding a failing new product, the use of a stopping rule and/or a new decision-maker would reduce the escalation of commitment (EOC).Design/methodology/approachThis study uses a classroom expe...
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| Publicado no: | Innovation & Management Review |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade de São Paulo
2021
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=537568617002 https://www.redalyc.org/journal/5375/537568617002/ https://www.redalyc.org/journal/5375/537568617002/html/ https://www.redalyc.org/journal/5375/537568617002/537568617002.epub https://www.redalyc.org/journal/5375/537568617002/movil |
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