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The Effect of the Implementation of E-CRM Electronic Satisfaction and Loyalty, Electronic Consumers of Mellat Bank's Website

Organizations that compete for power in the market constantly looking for ways to overcome their rivals. Today's customers want to engage with the organization. Successful customer relationship management is one of the major competitive advantages that organizations can use to prevent the transmissi...

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Détails bibliographiques
Publié dans:Revista Administração em Diálogo
Auteurs principaux: Mehdi Jamali, Mohammad Azimi Mehrabadi, Mohammad Pouri
Format: Artigo
Langue:Inglês
Publié: Pontifícia Universidade Católica de São Paulo 2017
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