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Online and offline communication for country brands: an exploratory study of the Brazil Brand
The fierce international competition among tourist destinations forces their managers to offer their public unique value propositions, seeking to improve their images and highlighting their unique tourist experiences and advantages. In this process, the proper management and communication of a count...
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| Publicado no: | Revista Brasileira de Pesquisa em Turismo |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Associação Nacional de Pesquisa e Pós-Graduação em Turismo
2019
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=504159508004 https://www.redalyc.org/journal/5041/504159508004/ https://www.redalyc.org/journal/5041/504159508004/html/ https://www.redalyc.org/journal/5041/504159508004/504159508004.epub https://www.redalyc.org/journal/5041/504159508004/movil |
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