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Analysis of efficiency of own and franchised units in the Spanish franchise system

In this work, we try to answer a key question: what are the more efficient units in franchising: owned or franchised? The literature on this specific field is very limited. To compare the efficiency of owned and franchised units we use the following variables: average sales per unit, average sales p...

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Detalhes bibliográficos
Publicado no:European Research on Management and Business Economics
Main Authors: Leyre Díez Uli, Félix Velicia Martín, Francisco Javier Rondán Cataluña
Formato: Artigo
Idioma:Inglês
Publicado em: Academia Europea de Dirección y Economía de la Empresa 2017
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=501652653005
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