Adopting Advertising and Communication Innovations in Small Firms
The adoption of innovation for market penetration of small firms tends to consider the effectiveness of communication channels. In this study we investigate the adoption of communication and advertising innovations, the use of virtual social networks, in a sample of 227 small firms in the Brazilian...
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| Publicado no: | International Journal of Innovation |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Nove de Julho
2017
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=499151082004 https://www.redalyc.org/journal/4991/499151082004/ https://www.redalyc.org/journal/4991/499151082004/html/ https://www.redalyc.org/journal/4991/499151082004/499151082004.epub https://www.redalyc.org/journal/4991/499151082004/movil |
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