Adopting Advertising and Communication Innovations in Small Firms
The adoption of innovation for market penetration of small firms tends to consider the effectiveness of communication channels. In this study we investigate the adoption of communication and advertising innovations, the use of virtual social networks, in a sample of 227 small firms in the Brazilian...
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| Veröffentlicht in: | International Journal of Innovation |
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| Hauptverfasser: | , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade Nove de Julho
2017
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=499151082004 https://www.redalyc.org/journal/4991/499151082004/ https://www.redalyc.org/journal/4991/499151082004/html/ https://www.redalyc.org/journal/4991/499151082004/499151082004.epub https://www.redalyc.org/journal/4991/499151082004/movil |
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