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Critical Aspects of the Innovation Management: the cases Natura and Oxiteno

This study has as its objective to analyze the critical aspects of the innovation management in terms of structure, strategy and processes of innovation of the Natura and Oxiteno companies. In order to do so, the study reviewed the literature about innovation management, strategies and processes of...

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Bibliografiset tiedot
Julkaisussa:International Journal of Innovation
Päätekijät: Sheila Serafim da Silva, Eduardo Pinheiro Gondim de Vasconcellos, Murilo Alvarenga Oliveira, Renata Giovinazzo Spers
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Universidade Nove de Julho 2017
Aiheet:
Linkit:https://www.redalyc.org/articulo.oa?id=499151081001
https://www.redalyc.org/journal/4991/499151081001/
https://www.redalyc.org/journal/4991/499151081001/html/
https://www.redalyc.org/journal/4991/499151081001/499151081001.epub
https://www.redalyc.org/journal/4991/499151081001/movil
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