THE MISSION AS A DRIVER FOR STRATEGY FORMULATION IN HIGHER EDUCATION INSTITUTIONS

This study aims to identify whether and how Brazilian higher education institutions (HEIs) are using organizational mission statements as drivers of strategy. Based on the effectiveness of the mission model proposed by Pearce and David (1987), this paper presents a content analysis of the mission st...

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Detalhes bibliográficos
Publicado no:Revista Alcance
Main Authors: ANGELA MARIA HABERKAMP, NORBERTO HOPPEN, CARLOS ALBERTO DIEHL
Formato: Artigo
Idioma:Inglês
Publicado em: Universidade do Vale do Itajaí 2018
Assuntos:
Administración y Contabilidad
Strategic driver
Mission statement
Higher education institution
Acesso em linha:https://www.redalyc.org/articulo.oa?id=477757041002
https://www.redalyc.org/journal/4777/477757041002/
https://www.redalyc.org/journal/4777/477757041002/html/
https://www.redalyc.org/journal/4777/477757041002/477757041002.epub
https://www.redalyc.org/journal/4777/477757041002/movil
https://doi.org/alcance.v25n2(Mai/Ago).p126-141
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