THE MISSION AS A DRIVER FOR STRATEGY FORMULATION IN HIGHER EDUCATION INSTITUTIONS
This study aims to identify whether and how Brazilian higher education institutions (HEIs) are using organizational mission statements as drivers of strategy. Based on the effectiveness of the mission model proposed by Pearce and David (1987), this paper presents a content analysis of the mission st...
Guardado en:
| Publicado en: | Revista Alcance |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidade do Vale do Itajaí
2018
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=477757041002 https://www.redalyc.org/journal/4777/477757041002/ https://www.redalyc.org/journal/4777/477757041002/html/ https://www.redalyc.org/journal/4777/477757041002/477757041002.epub https://www.redalyc.org/journal/4777/477757041002/movil https://doi.org/alcance.v25n2(Mai/Ago).p126-141 |
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