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The impact of emotions on the helpfulness of movie reviews
Online customer reviews have become a signicant source of product-related information for consumers. As a result of the growing number of customer reviews, determining which customer reviews are the most helpful is important in reducing information overload. The ways in which reviews can be helpfu...
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| Vydáno v: | Journal of Applied Research and Technology |
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| Hlavní autoři: | , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidad Nacional Autónoma de México
2015
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=47439896002 |
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