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Contribution of value co-creation support elements to repurchase intention: a theoretical approach
Objective: this work aims to stablish connections between value co-creation support elements and repurchase intention, by means of some antecedents as trust, commitment and satisfaction. Methodology/approach: by means of a theoretical reflection, the value co-creation management model proposed by Pa...
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| Publicado no: | Revista Brasileira de Marketing |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Nove de Julho
2019
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=471767398006 |
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