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The Effect of Shopping Values Pattern on Customers’s Intention to Repurchase

Investigating the factors affecting consumer satisfaction and loyalty leads to a deep understanding of consumer behavior that enables marketers to deliver products and services in line with the needs and demands of consumers on the market. The purpose of this study was to investigate the effect of u...

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Detalhes bibliográficos
Main Authors: Masoud Birjandi, Abdolkhalegh Gholami, Mohammad Haghighi
Formato: Artigo
Idioma:Persa
Publicado em: Iran Strategic Management Society 2019-04-01
Colecção:مطالعات مدیریت راهبردی
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Acesso em linha:http://www.smsjournal.ir/article_91836_8ccf7c505b02e219f1b8b785ecf3d889.pdf
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