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Perceived value of the university: background and consequences

Objective: The aim of this research is validate a model of the university facilities and the quality of service from the library as antecedents of the perceived value and the effect of this one on satisfaction and reputation of the university; as well as the impact of these on loyalty to the institu...

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Detalles Bibliográficos
Publicado en:Revista Brasileira de Marketing
Principais autores: Eloisa Aparicio-Ley, Judith avazos-Arroyo, Nádia Kassouf Pizzinatto
Formato: Artigo
Idioma:Inglês
Publicado: Universidade Nove de Julho 2019
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Acceso en liña:https://www.redalyc.org/articulo.oa?id=471767360009
https://www.redalyc.org/journal/4717/471767360009/
https://www.redalyc.org/journal/4717/471767360009/html/
https://www.redalyc.org/journal/4717/471767360009/471767360009.epub
https://www.redalyc.org/journal/4717/471767360009/movil
https://doi.org/10.5585/remark.v18i3.16372
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