Young Brazilians’ purchase intention towards jeans made of Tencel® fibers
Purpose: This study aims to investigate the attitudes, perceptions and behavioral intentions of young Brazilian customers regarding the purchase of clothing made of environmentally sustainable fabrics, particularly denim produced with cotton and the addition of Tencel® in its composition. Method: A...
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| Publicat a: | Revista Brasileira de Marketing |
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| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Nove de Julho
2019
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=471767360007 https://www.redalyc.org/journal/4717/471767360007/ https://www.redalyc.org/journal/4717/471767360007/html/ https://www.redalyc.org/journal/4717/471767360007/471767360007.epub https://www.redalyc.org/journal/4717/471767360007/movil https://doi.org/10.5585/remark.v18i3.16370 |
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