Consumer-based brand equity: benchmarking the perceived performance of brands
Objective: Competitive performance between brands can be gauged by perceptual consumer indicators. The lack of a reference regarding this performance can hinder the establishment of real goals by marketing managers. This study aimed to compare product and service brand performance measured by consum...
Gespeichert in:
| Veröffentlicht in: | Revista Brasileira de Marketing |
|---|---|
| 1. Verfasser: | |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade Nove de Julho
2019
|
| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=471767357003 https://www.redalyc.org/journal/4717/471767357003/ https://www.redalyc.org/journal/4717/471767357003/html/ https://www.redalyc.org/journal/4717/471767357003/471767357003.epub https://www.redalyc.org/journal/4717/471767357003/movil |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|