Marketing Research Challenges and Opportunities
This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before....
Gorde:
| Argitaratua izan da: | Revista Brasileira de Marketing |
|---|---|
| Egile nagusia: | |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Universidade Nove de Julho
2018
|
| Gaiak: | |
| Sarrera elektronikoa: | https://www.redalyc.org/articulo.oa?id=471759753003 https://www.redalyc.org/journal/4717/471759753003/ https://www.redalyc.org/journal/4717/471759753003/html/ https://www.redalyc.org/journal/4717/471759753003/471759753003.epub https://www.redalyc.org/journal/4717/471759753003/movil https://doi.org/10.5585/bjm.v17i5.4171 |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|