Marketing Research Challenges and Opportunities
This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before....
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| Udgivet i: | Revista Brasileira de Marketing |
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| Hovedforfatter: | |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade Nove de Julho
2018
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=471759753003 https://www.redalyc.org/journal/4717/471759753003/ https://www.redalyc.org/journal/4717/471759753003/html/ https://www.redalyc.org/journal/4717/471759753003/471759753003.epub https://www.redalyc.org/journal/4717/471759753003/movil https://doi.org/10.5585/bjm.v17i5.4171 |
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