ANALYSIS OF LIFESTYLE, INNOVATION PRODUCTS, AND MARKETING MIX OF PRODUCT PURCHASE DECISION HEN’S INSTANT OMELETTE (CASE STUDY IN PT ECO NATURE MULTIINDO)

PT Eco Nature Multiindo is a company which operating in the service and food processing. Hen's Instant Omelette is one form of innovative product that exist in Indonesia. In Indonesia, there is no competitor of Hen's product so Hen's became the first of instant egg in market. Response...

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Detalhes bibliográficos
Publicado no:Independent Journal of Management & Production
Main Authors: Muhammad Harun Al Rasyid, Lilik Noor Yuliati, Agus Maulana
Formato: Artigo
Idioma:Inglês
Publicado em: Instituto Federal de Educação, Ciência e Tecnologia de São Paulo 2017
Assuntos:
Administración y Contabilidad
SEM
lifestyle
segmentation
Marketing mix
product innovation
Acesso em linha:https://www.redalyc.org/articulo.oa?id=449551140015
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