ANALYSIS OF LIFESTYLE, INNOVATION PRODUCTS, AND MARKETING MIX OF PRODUCT PURCHASE DECISION HEN’S INSTANT OMELETTE (CASE STUDY IN PT ECO NATURE MULTIINDO)
PT Eco Nature Multiindo is a company which operating in the service and food processing. Hen's Instant Omelette is one form of innovative product that exist in Indonesia. In Indonesia, there is no competitor of Hen's product so Hen's became the first of instant egg in market. Response of consumer to...
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| Publicat a: | Independent Journal of Management & Production |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
2017
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=449551140015 |
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