STRATEGIC MISTAKES (AVOIDABLE): THE TOPICALITY OF MICHEL PORTER’S GENERIC STRATEGIES
This article explores the topicality of Porter’s generic strategies, assessing about their applicability on two specific automotive industry projects: The Smart and the New Beetle. After performing a documentation analysis on these two projects, it was concluded that both of them may be considered a...
שמור ב:
| הוצא לאור ב: | Independent Journal of Management & Production |
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| מחבר ראשי: | |
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
2017
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| נושאים: | |
| גישה מקוונת: | https://www.redalyc.org/articulo.oa?id=449551140013 |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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