STRATEGIC MISTAKES (AVOIDABLE): THE TOPICALITY OF MICHEL PORTER’S GENERIC STRATEGIES
This article explores the topicality of Porter’s generic strategies, assessing about their applicability on two specific automotive industry projects: The Smart and the New Beetle. After performing a documentation analysis on these two projects, it was concluded that both of them may be considered a...
Guardado en:
| Publicado en: | Independent Journal of Management & Production |
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| Autor principal: | |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
2017
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=449551140013 |
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