CUSTOMER-CENTRIC SUSTAINABILITY IN PEER-TO-PEER PLATFORMS
This study investigates how the perceived economic, social, and environmental benefits influence consumer attitudes and behavioural intentions toward Peer-to-Peer (P2P) platforms in São Paulo, Brazil. A quantitative survey with 499 respondents was analysed using Partial Least Squares Structural Equa...
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| Publicado no: | Revista Pensamento Contemporâneo em Administração |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Federal Fluminense
2025
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=441782243004 https://www.redalyc.org/journal/4417/441782243004/ https://www.redalyc.org/journal/4417/441782243004/html/ https://www.redalyc.org/journal/4417/441782243004/441782243004.epub https://www.redalyc.org/journal/4417/441782243004/movil |
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