Introducing the religio-centric positional advantage to Indonesian small businesses

With a focus on small religion-based businesses in Indonesia, this research examines whether marketing innovativeness, customers responsiveness and competitors′ responsiveness can improve marketing performance. A conceptual model on the correlation of these three variables with religio-centric posit...

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Bibliografische Detailangaben

Hauptverfasser:	Hendar Hendar, Ferdinand Augusti Tae, Nurhayati Tatiek
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Springer Nature 2017-03-01
Schriftenreihe:	Management şi Marketing
Schlagworte:	marketing innovativeness customer responsiveness competitor responsiveness religio-centric positional advantage marketing performance
Online-Zugang:	https://doi.org/10.1515/mmcks-2017-0006
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