SHE RIDES: EXPLORING THE TRENDS AND TRIGGERS OF FEMALE RIDE-HAILING IN BRAZIL'S CAPITALS
It was investigated, through combined factorial methods, how variables related to cost, safety, and convenience impact the use of ride-hailing in Brazil. It is inferred that usage is based on utilitarian and technological factors, with an emphasis on self-preservation. In situations of perceived ris...
Enregistré dans:
| Publié dans: | Revista Pensamento Contemporâneo em Administração |
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| Auteur principal: | |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Universidade Federal Fluminense
2025
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| Sujets: | |
| Accès en ligne: | https://www.redalyc.org/articulo.oa?id=441782027005 https://www.redalyc.org/journal/4417/441782027005/ https://www.redalyc.org/journal/4417/441782027005/html/ https://www.redalyc.org/journal/4417/441782027005/441782027005.epub https://www.redalyc.org/journal/4417/441782027005/movil |
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