SHE RIDES: EXPLORING THE TRENDS AND TRIGGERS OF FEMALE RIDE-HAILING IN BRAZIL'S CAPITALS

It was investigated, through combined factorial methods, how variables related to cost, safety, and convenience impact the use of ride-hailing in Brazil. It is inferred that usage is based on utilitarian and technological factors, with an emphasis on self-preservation. In situations of perceived ris...

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Bibliografiske detaljer
Udgivet i:Revista Pensamento Contemporâneo em Administração
Hovedforfatter: Fábio Luciano Violin
Format: Artigo
Sprog:Inglês
Udgivet: Universidade Federal Fluminense 2025
Fag:
Administración y Contabilidad
On
App
demand mobility
Technological innovation
based transport services
Online adgang:https://www.redalyc.org/articulo.oa?id=441782027005
https://www.redalyc.org/journal/4417/441782027005/
https://www.redalyc.org/journal/4417/441782027005/html/
https://www.redalyc.org/journal/4417/441782027005/441782027005.epub
https://www.redalyc.org/journal/4417/441782027005/movil
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