Why has Caixa Ontinyent survived? An analysis of its business model and strategy
In this article we analyse the key success factors of Caixa Ontinyent, one of the two savings banks which, by being loyal to the founding principles of this banking model, has survived the restructuring of the sector as an independent entity. Drawing on an inductive methodology we extract the dim...
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| Publicat a: | Universia Business Review |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Portal Universia S.A.
2017
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=43351179001 |
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